KIMIA GHALILI
FASHION DESIGN & DEVELOPMENT
BRANDING PROJECT
SERENE LABEL
Serene label stands for peaceful, calm, and tranquil. The Vancouver based fashion brand sources all their materials
locally and sustainably. The concept of the brand is to stop mass production and provide a simple made-to-order fashion line with quality that lasts a lifetime; Serene label constructs its simplest yet most detailed comfort clothes with only the softest natural materials.
The brand caters to your fashion needs and must haves, to build you the perfect capsule closet.
The presentation of Serene label’s mini collection is to introduce the brand and its presence. The theme is inspired by the nature and earthy hues hence the color and fabric choices. Styles are available online and ready to order; you can customize the shades and colors as well as your preferred size.










